Need
Client wished to assess two new flavors (Oatmeal Raisin and Peanut Butter) of a bite-sized cookie product. Goals were to measure overall likability, identify areas for improvement, assess potential cannibalization of existing products, and estimate market share potential.
Solution
Three-phased study included an online screener and shipment of a benchmark product and two test products to consumers, who then completed detailed surveys to evaluate each product. A diverse and representative sample ensured accurate insights.
Outcome
Client received clear guidance that Peanut Butter was strongly preferred but required adjustments including enhancing sweetness and improving texture. These insights helped the client maximize its chances for a successful market launch.
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