Need Client wished to assess two new flavors (Oatmeal Raisin and Peanut Butter) of a bite-sized cookie product. Goals were to measure overall likability, identify areas for improvement, assess potential cannibalization of existing products, and estimate market share...
Logo redesigns are a big endeavor that can boom or bust a recognized brand. The most important opinion on a logo redesign are from your target consumers - as they are the ones interacting with your brand. THE CHALLENGE A recognized mobile network operator was...
There's a lot you can learn when you run a quantitative and qualitative research survey at the same time. When a large management consulting firm came to us to run the complex parallel B2B survey - we successfully facilitated it for our client. THE CHALLENGE A...