Webinar: Off the Grid: Finding Hard-to-Reach Populations When Traditional Methods Fall Short
Some populations are near impossible to reach on a panel. Low-incidence medical conditions. Hyper-specific professional titles. B2B decision-makers who never click a survey link.
When traditional methods hit a wall, most researchers discover too late that their sample provider’s toolkit ends at online panels. The result: blown timelines, inflated costs, and data you’re not sure you can defend.
This is a practical session designed for mid-to-senior researchers, insights leaders, and consultants who need reliable access to hard-to-reach populations – and a clear-eyed view of how to get there.
In 60 Minutes, You’ll Get:
✅ A Feasibility Stress Test — a repeatable framework to identify recruitment risk before a study launches, not after it stalls
✅ A straight-talk guide to alternative recruitment methods — phone, custom online, intercept, and qualitative — including when each one earns its cost
✅ On-the-ground expertise from Tim Matthews, who leads ROI Rocket’s intercept team and has recruited populations other firms turned down
✅ A decision model you can bring back to your next study brief — and use for every one after it
Whether you’re evaluating a new sample partner, trying to rescue a stalled project, or simply building a more resilient research toolkit, this session will change how you approach feasibility.
Links to Follow Up on Webinar:
🔗 YouTube: If They’re Breathing, We Can Find Them | Signal & Noise Ep 26
🔗 Spotify: If They’re Breathing, We Can Find Them | Signal & Noise Ep 26
About the Speakers:
Tim Matthews has spent 20+ years helping global brands – including Google, Beam Suntory, and BAT – turn real-world consumer behavior into actionable insight. He founded two research and strategy firms before joining ROI Rocket, where he leads next-generation intercept and in-person recruiting methodologies. Tim specializes in reaching the audiences traditional panels can’t — from high-net-worth communities to niche professional segments — because he believes the most valuable insights don’t live in dashboards. They live where real people do.
Brian Lamar brings over 25 years of marketing research expertise to his role leading quality and partner relationships at ROI Rocket. Having personally vetted more than 500 B2B panels over 15 years, Brian has developed deep expertise in panel sourcing, fraud detection, and data quality verification. He serves on numerous committees such as CASE and the Insights Association’s Council for Data Integrity and co-hosts the Signal & Noise Podcast, where he explores the intersection of data quality, AI, and the future of market research.
🔗 Learn more about ROI Rocket: https://roirocket.com
💼 Connect on LinkedIn: linkedin.com/company/roirocket
🎧 Listen to our podcast “Signal & Noise”:
RSS Feed https://anchor.fm/s/106c2d6f0/podcast/rss
Spotify https://spotifycreators-web.app.link/e/pfmVNq1KZYb
Amazon Music https://music.amazon.com/podcasts/d8b6be29-6ad0-40be-a792-64bc0c1626fa
Apple https://podcasts.apple.com/us/podcast/signal-and-noise/id1830260670
Goodpods https://goodpods.com/podcasts/signal-and-noise-702820
iHeartRadio https://www.iheart.com/podcast/269-signal-and-noise-288198516/
YouTube https://www.youtube.com/@SignalandNoise-z2d7y
Related Topics: B2B market research, panel quality, sample verification, research methodology, data quality, market research best practices, B2B panels, respondent verification, research fraud prevention, sample sourcing
