Webinar: Four Forces Reshaping Market Research: What Every Insights Leader Needs to Know
The market research industry is going through a genuine inflection point — and a lot of what’s driving it isn’t showing up in the headlines.
In this session, we’ll have an honest, wide-ranging conversation about four forces that are quietly reshaping how research gets done: the growing gap between what AI actually delivers and what vendors are promising, a data quality problem that the industry’s largest players have little urgency to fix, a wave of private equity consolidation that’s changing who controls the tools and panels researchers depend on, and the blurring line between qual and quant that’s making “a research project” harder to define than ever
Whether you’re a researcher, a brand-side insights leader, or a consultant who relies on solid data to inform client strategy, these shifts are already touching your work — your vendor relationships, your tool choices, your methods, and your budgets.
This won’t be a lecture. We’ll share what we’re seeing, offer a clear-eyed take on what it means, and make plenty of room for your questions and perspective.
You’ll Walk Away With:
✅ Current trends in the industry
✅ Useful questions to ask your sample, data, and AI vendors right now
✅ A clearer sense of how consolidation should shape how you vet partners
✅ More confidence navigating the hybrid qual/quant landscape
Links to Follow Up on Webinar:
🔗 YouTube: What the Trends Actually Mean for How Research Gets Done | Signal & Noise Ep 35
🔗 Spotify: Four Forces Reshaping Market Research in 2026 | Signal & Noise Ep 34
About the Speakers:
Brian Lamar brings over 25 years of marketing research expertise to his role leading quality and partner relationships at ROI Rocket. Having personally vetted more than 500 B2B panels over 15 years, Brian has developed deep expertise in panel sourcing, fraud detection, and data quality verification. He serves on numerous committees such as CASE and the Insights Association’s Council for Data Integrity and co-hosts the Signal & Noise Podcast, where he explores the intersection of data quality, AI, and the future of market research.
Andrew DeCilles brings a rare combination of analytical rigor and business instincts to the marketing research space. With a background spanning business development, consulting, entrepreneurship, and market research, he has spent his career turning complex problems into scalable solutions — and getting those solutions into the hands of people who actually need them.
As Head of Client Development at ROI Rocket, Andrew works at the intersection of data quality and client outcomes, helping research teams navigate an increasingly noisy landscape with sample solutions built on two decades of best-in-class recruitment and verification practices. He is co-host of the Signal & Noise podcast, where he and Brian Lamar explore data quality, AI, and unfiltered industry conversation.
Andrew is ruthlessly process-oriented and data-driven — his words, and he means them. He also volunteers with the Monte Azul non-profit board and the Insights Association, because apparently he has more hours in his day than most.
He lives by two quotes: Andy Warhol’s conviction that business is the most fascinating kind of art, and W. Edwards Deming’s reminder that in God we trust — all others must bring data.
🔗 Learn more about ROI Rocket: https://roirocket.com
💼 Connect on LinkedIn: linkedin.com/company/roirocket
🎧 Listen to our podcast “Signal & Noise”:
RSS Feed https://anchor.fm/s/106c2d6f0/podcast/rss
Spotify https://spotifycreators-web.app.link/e/pfmVNq1KZYb
Amazon Music https://music.amazon.com/podcasts/d8b6be29-6ad0-40be-a792-64bc0c1626fa
Apple https://podcasts.apple.com/us/podcast/signal-and-noise/id1830260670
Goodpods https://goodpods.com/podcasts/signal-and-noise-702820
iHeartRadio https://www.iheart.com/podcast/269-signal-and-noise-288198516/
YouTube https://www.youtube.com/@SignalandNoise-z2d7y
Related Topics: B2B market research, panel quality, sample verification, research methodology, data quality, market research best practices, B2B panels, respondent verification, research fraud prevention, sample sourcing
