Case Study
Private Golf Club Research
The Situation
Client was seeking to understand members’ feelings around pricing, positioning, and value for a collection of private golf clubs in the U.S. The typical profile does not exist at scale in online panels, since private club members skew toward higher net worth, older demographics that traditional panel providers struggle to reach in meaningful numbers.
The Complication
Client had been pursuing CATI calls and online surveys, both of which struggled to penetrate the private club demographic. Response quality was inconsistent and meaningful sample sizes were out of reach. Their end client was waiting on data they couldn’t deliver.
The Resolution
ROI Rocket deployed field agents on-site at private clubs, working closely with Food and Beverage staff to reach members in context. By offering sleeves of gold balls and a raffle entry for a nice putter to encourage participation, we collected 750+ in person responses across 15 locations in approximately two weeks.
The Outcome
1,173 completes
777 intercepts in 1 week
15 days total fielding
300+ minimum per category
The ROI Rocket Difference
- On-Site Intercepts
- F&B Staff Partnerships
- Audience-Matched Incentives
- Nationwide Club Access
Our field agents embedded at private golf clubs nationwide and partnered with on-site F&B staff to identify and qualify respondents naturally.
Participants received a sleeve of Pro V1 golf balls and a chance to win a Scotty Cameron putter, incentives tailored to the interests of this audience.
