Case Study
In-Home User Testing for Beauty Product
Situation
A global research and insights consultancy needed an in-home product test for a new eye cream among women 40 to 55, a hard-to-reach audience with under 10% incidence, specific darker-skin-tone quotas, and strict product-use requirements. Qualified participants had to be recruited, screened, verified, and ready within five days.
Complication
The audience was difficult to source at scale, and a darker-skin-tone quota emerged mid-recruit. Participants also had to meet strict skincare-regimen criteria and comply with product-use restrictions across a multi-touchpoint testing period. A standard IHUT approach couldn’t meet these demands, requiring qualitative-level rigor, direct participant verification, and daily engagement to stay on pace.
Resolution
ROI Rocket used a layered recruitment approach, sourcing from its core panel and a secondary partner panel to close the quota gap. The survey was adapted for stricter screening, confirming each participant’s skincare routine and ability to follow the product-use protocol. Participants were personally emailed and called to verify eligibility before enrollment, then received daily reminders, survey links, and personalized instructions to ensure completion.
Outcome
- 75 completes
- 91% completion rate
- <10% audience incidence
- 5-day recruitment window
ROI Rocket recruited and enrolled 82 qualified participants, with 75 completing the full multi-touchpoint study. We successfully filled a difficult, low-incidence audience within five days, including an emergent darker-skin-tone quota. Screening was coordinated through ROI Rocket’s platform while supporting follow-up instruments in the client’s survey platform, maintaining compliance with product-use requirements despite the qualitative-level complexity of the protocol.
The ROI Rocket Difference
- Layered Audience Sourcing
- Qualitative-Level Screening
- Direct Member Outreach
- Daily Participant Engagement
- Industry-leading innovative intercept methodology
