Hispanic Meat Store Visits and Manager Intercepts

The Situation

A leading strategy consulting firm needed to understand the Hispanic meat retail market across the Northeast, including brand dominance patterns, product mix, and shelf positioning in independent bodega-style stores. The firm needed cultural and linguistic access to reach Dominican, Puerto Rican, and Mexican-owned retailers, since standard research approaches couldn’t provide that access.

The Complication

Hispanic meat retailers operate in high traffic, owner managed environments with limited availability during business hours. The project’s geographic focus was narrow,

covering only three metro markets: New York, Massachusetts, and Connecticut. Language barriers across the retailer base added further complexity. Coordinating

interviews, product mix, shelf positioning, and photo documentation within a compressed timeline made execution logistically demanding.

The Resolution

ROI Rocket covered 40 unique bodega locations across three states in just three days by deploying Spanish speaking interviewers and optimizing cross state routing. Interview schedules were adjusted daily to align with each store’s peak hours, and manager availability was coordinated around high traffic times to capture authentic, in context responses.

The Outcome

• 40 stores visited
• 3 day timeline
• 3 targeted markets (NY, MA, CT)
• Brand dominance patterns mapped across all three markets
• Clear salami to chorizo demand split identified
• Consistent cost pressures flagged across surveyed retailers