Products & Offerings » Digital Products & AI
Smarter tools, anchored in real people
AI is only as useful as the data underneath it. We’ve built our digital and AI capabilities on the foundation that makes the rest of our work strong: verified panels, authentic responses, and a research team that knows the difference between a fast answer and the right one. The result is technology that accelerates the insight cycle without compromising what it’s built on.
Synthetic Audiences
Grounded in respondents we can vouch for
Every synthetic model learned from someone, but most can’t tell you who. Ours runs on Qualtrics Edge Audiences, trained in part on our own verified B2B and B2C panels. One study can use both: human samples where the stakes are highest, synthetic extensions for niche audiences and scenario testing. You pick the method question by question, not project by project.
AI-Assisted Analysis
Analysis that keeps pace with the questions
Once the data is in, the gap between a question and an answer closes. Ask for a cut by segment or a significance test in plain language, and it comes back in minutes rather than days. The arithmetic runs on statistical engines built for the job, not a model estimating a plausible number, so the speed costs nothing in confidence. Days of tabulation become minutes, and your team spends the difference on what matters most.
Session Intelligence
Synthesize every session, not just the ones you joined
Qualitative sessions hold more signal than any researcher catches live. Transcription and synthesis run as sessions happen, so key moments are timestamped and searchable the minute one ends. Analysis reads the footage itself, catching the nonverbal signals a transcript loses. And it works across a whole project, so the pattern in your fourth interview finds the first three.
Trusted by leading digital businesses
“One of the best platforms I’ve used”
It’s one of the best platforms I’ve used. I’m not a data scientist, so being able to build crosstabs and banners in the platform without having to deal with exporting to excel or SPSS is such a great bonus for me.
“Super easy”
This is the most friendly survey validation platform I’ve seen for pre-testing. Super easy to test all the logic options and change hidden variables.
